Adidas Yeezy

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Adidas Yeezy1

According to a senior analyst at Technavio for retail goods and services research, “Branding is very important to attract and retain customers in the global smart shoes market. Product premiumization is vital in the market because most existing players offer similar products with relatively similar features. Product differentiation through effective branding aids competitors in retaining their existing customer base in such situations. Customers usually own the brand and not the product. The global recognition of a brand logo implies the global acceptance of the brand that helps in retaining the market position of the brand to a large extent.”

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